ROI Metrics That Matter in Generative Campaigns

When a system can produce a thousand assets, asset count becomes the least interesting number on the dashboard. We report on three things instead.

Learning rate — how quickly the campaign eliminates losing directions. Cost per validated insight — what it costs to know something reliable about the audience. Creative half-life — how long a winning execution holds before fatigue sets in.

Those three predict the next quarter far better than any impression count.