Multi-Channel AI Orchestration

The brief was deceptively small: stop the six channels from contradicting each other.

We modelled the campaign as a single object with the argument at its centre and each channel as a projection of it. When strategy changes, every downstream asset is flagged stale and regenerated — no chase, no spreadsheet, no orphaned banner running three weeks past its story.

The team now ships a coordinated weekly cycle across all six platforms with the same headcount it previously needed for two.